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Marketing & business

Break-even ROAS calculator

Find the ROAS needed to cover advertising spend at your contribution margin.

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01

Your inputs

The starting values are an example.

Decimals: 12.5 · Thousands: 1,234.56. Follow the field instructions for lists.

02

Your result

Enter your values and select Calculate.

Your calculation will appear here.

Your result will include the relevant values and units.

Understand the calculation

Formula and example

How it is calculated

Break-even ROAS = 100 / contribution margin percentage

Worked example

With a 40% contribution margin, advertising spend is covered at a ROAS of 2.5.

Things to check

  • This threshold excludes target profit and any other fixed costs.