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Marketing & business

CPA calculator

Calculate cost per recorded conversion using related advertising data from the same period.

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01

Your inputs

The starting values are an example.

Decimals: 12.5 · Thousands: 1,234.56. Follow the field instructions for lists.

02

Your result

Enter your values and select Calculate.

Your calculation will appear here.

Your result will include the relevant values and units.

Understand the calculation

Formula and example

How it is calculated

CPA = advertising spend / conversions

Worked example

€500 / 25 conversions = €20.00 per conversion.

Things to check

  • Compare metrics with the same measurement definitions and time attribution. Depending on the measurement method, more than one conversion per visit is possible.
  • Use one currency consistently. Examples use euros; the calculation works with any currency.