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Marketing & business

Click-through rate calculator

Calculate clicks as a percentage of impressions using related data from the same period.

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01

Your inputs

The starting values are an example.

Decimals: 12.5 · Thousands: 1,234.56. Follow the field instructions for lists.

02

Your result

Enter your values and select Calculate.

Your calculation will appear here.

Your result will include the relevant values and units.

Understand the calculation

Formula and example

How it is calculated

CTR = clicks / impressions × 100

Worked example

150 clicks / 10,000 impressions × 100 = 1.50%.

Things to check

  • Compare metrics with the same measurement definitions and time attribution. Depending on the measurement method, more than one conversion per visit is possible.